Report Brief

You are required to produce an individual report analyzing the performance and manner of operations of an organization / individual in terms their entrepreneurial and / or innovative capability. You will need to choose an entrepreneur / innovator or an organization that fits those categories. You do not have to choose a famous person or organization – but you would be wise to choose one where there is a significant quantity of information about their performance and means of operating available to you. This could be someone that there is a lot of media coverage about that person / organization available to you – possibly through FAME & FACTIVA. Finding, and justifying, a suitable target will be an important part.
Decide how you are going to measure performance – it will not ‘just’ be financial ratio analysis. If you only use financial analysis and ratios you will score very badly for this component .
How are you going to judge the way the subject operates? What have you learnt about entrepreneurship and innovation that you can use to make the report? There are many ways to assess performance read widely and find ones that suit the nature of your chosen individual / organization
Are they doing well? Could they do better? How? This is where you make, and justify, recommendations for improvements or changes that the subject could sensibly make.
As you are making recommendations for improvements it is not a good idea to select an historical individual / organization. So, please do not chose Steve Jobs! If you must choose Apple then you need to be considering the performance of the company and the current leadership team.