Developing business sense.

While many sustainability projects make sense from an environmental or ethical standpoint, people will be reluctant to invest capital unless the project makes business sense. Does the project have a reasonable return on investment? Pick an existing sustainability or LEED project, either from internet research or from a local project that you are familiar with, and discuss this project from the stand point of economics. Look at such things as initial investment costs and life-cycle costs, cost-benefit analysis and pay-back period. We want to show that sustainability is not only good for the environment, but also for the bottom line.