Large public organization (available information)
You have a personal interest
Helps if there is controversy or they are in trouble, maybe they have a significant opportunity ahead of the
Essay Contents:
Company Summary – 1 Page Max
Short summary of the company referencing attributes that would be important for consuming the rest of the essay. (Look at the text for inspiration)
Company Challenge/Opportunity – 1 Page Max
Short summary of the challenge or opportunity being addressed in the essay, must explain “why” this is worthy of examination
Analysis
Leverage the learnings from the text, on cases and concepts
Recommendation – 1 Page Max
Demonstration of critical thinking leveraging the content of the essay to provide a strategic recommendation to the business addressing the challenge or opportunity.