1. In which of Wal-Mart’s principal functions and activities do its main competitive advantages lie?
2. To what extent is Wal-Mart’s competitive advantage sustainable? What challenges does Wal-Mart face now
and, in the future?
3. What measures should it take in order to sustain its recent performance?
In relation to the specialised area of study, students will, with minimal / no guidance be able to:
Subject-Specific Knowledge, Understanding & Application
a) Identify, critically appraise and select approaches and techniques which are appropriate for the analysis of
the organisation’s internal and external environments, successfully applying a variety of academic frameworks,
concepts and theories to select strategies for new and differing contexts.
b) Demonstrate understanding of the dynamic nature of the inter-relationship between the module topics, and
make informed judgments about strategic choices when faced with uncertain, incomplete or ambiguous
information.
a) Demonstrate comprehension of innovation, disruptive technologies and strategic leadership in the creation
of environment and cultures conducive to innovation, recognising and addressing any ethical and coporate
social responsibility issues and wider stakeholder interests.
Employability & Changemaker Skills
b) Produce approriate informed decisions in the context of real world settings and issues, justifying the chosen
conclusions and recommendations
c) Communicate core ideas and concepts effectively with an ability to devise, sustain and convey an argument,
orally and in writing, selecting the approriate academic tools to convey meaning and purpose, supported by
valid evidence and use of relevant sources.
d) Perform and function effectively within a group or team situation, and communicate effectively with specialist
and non-specialist audiences.