research and analyze a company or brand’s use of social media (the brand is going to be Target). In 1 double-spaced pages (12 point times new roman font, 1 inch margins including references) students will craft a polished business report that demonstrates their ability to understand the use of social media for the following purposes:
Raise awareness
Influence desire
Encourage trial
Facilitate purchase
Create loyalty
The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they were to hire it. The report should include the following sections (TIP: Follow the sections below as an outline and write your report with the specific sections!)
Overall summary of social media use and purpose: Briefly summarize the company’s history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes; Can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.)? Are they using the different tools like Twitter, Instagram Pinterest etc. in ways that are unique or duplicative (of other companies or competitors or even of other platforms—in other words are they saying the same uninspired things over and over again across platform or are they a unique voce that adapts to the platform/medium? How are they leverage each tool for best effect/impression? A chart that presents numbers of followers and frequency of posts is a good start for this sections but you must also analyze their efforts overall.