Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society. Select a company that exemplifies giving back to the communities in which it operates. Visit its corporate Web site to find out as much as possible about its contributions to society.
Choose a product which you would like to improve upon; determine its current position in the life cycle. Find current two industry leaders related to this product and share each mission statement available from each of their websites.