What industry are they in? How would you define their NAICS/SIC codes? Identify the top three competitors in that industry.
Outline the company’s online value proposition and explain how it does/does not relate to the company’s overall value proposition.
What organizational challenges in terms of the 7S framework does the company face? (Chaffey and Chadwick page 23.) To better understand the micro-environment, turn the HubSpot Webside grader for the company’s website or for one of its landing pages. What were the results? Do the same for a major competitor and compare the two.
How can your company improve its website design in light of these results to further support its online value proposition?
Pick two other research tools other than HubSpot that can be useful to assess this company’s position in digital markets and support your answer.