Spend some time relating any part of this case study guide to experiences you have had. Perhaps you have
done similar analysis in your undergraduate studies, through your current or past work positions, or through
your personal investing that you can share with your classmates. If you have zero experience in any of these
areas (don’t worry we will rectify that soon), please discuss in depth at least one area or step in the process.
Detail how you see a business benefiting from these efforts.