The importance of incorporating case studies and ethnographic research into marketing research

 

Individually consider the importance of incorporating case studies and ethnographic research into marketing research projects and processes.

Discuss in detail how you are going to incorporate case studies and ethnographic research into your own marketing research project.
Discuss in detail how you are going to incorporate survey methods into your marketing research project.
Draw a diagram or flowchart illustrating all qualitative methods you are using in your marketing research project.

 

 

 

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