Your marketing mix is a detailed description of the 4 Ps: product, price, place and promotion. For this assignment, focus on your product or service. Revisit your
new product/service idea and describe for your audience what it is that you wish to bring to market. If it is a product, expand on your description of the product, its
functionality, and customer benefits. If it is a service, describe the service offering so that readers understand what they would receive. It is important to remember that by
definition, a product is anything that can be offered to a market for use or consumption that will satisfy a need or want in that marketplace. Products also include services,
events, places, organizations, ideas, or persons. Products can be either tangible or intangible
A detailed description of what your product or service is and how it will work
What specific features and benefits your product or service provides to the intended target market
A description of the aesthetics, packaging, labeling, or look, of your product. For a service describe the service offering so that the reader understands what they would
receive
Ensure that you have adequately described your product or service so that by the time your product or service description is written, the reader understands what you
want to bring to market. If you have a service description, the reader needs to know where you are located, what your service offers, and so on. Describe it so that the
reader envisions the product or service.