Involves evaluating a case on Uber, a company in the transportation industry.
Paper details:
• Abstract and Introduction
• External Analysis
o Analyze and evaluate the external environment.
Please make sure you discuss both societal environment using STEEP analysis and the task environment using Industry analysis (porter 5 industry forces).
An extensive analysis of the company’s Opportunities and Threats should be given. (15%)
• Internal Analysis
o Analyze and evaluate the internal resources and capabilities. You should discuss which resources or capabilities were or could have been potentially
strategic for the company using VRIO framework. (15%)
• Company’s Strategies
o Analyze the company’s strategies (corporate strategy, business strategy and functional strategy)? How did the company compete in the industry? Was it
successful? (20%)
• Recommending Strategies
o What do you propose? What will you do differently?
o Develop a sustainability/green strategy? (20%)
• Implementation
o In order to execute on the strategy recommendations, what are the tactics and programs that should be leveraged. (15%)
• Conclusion (15%)