In this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.d then answer a few related questions. So let’s dig in!.
Guided Response:
1. Check out our sample Twix campaign storify (Links to an external site.)Links to an external site.for inspiration.
Note: you only need to include three media in your Storify. We overachieved.
2. Identify a significant marketing campaign from your internship brand.
Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
How to identify and research major marketing campaigns?
Search the web or major advertising publications (Adweek (Links to an external site.)Links to an external site. or AdAge (Links to an external site.)Links to an external site.) for articles about your brand’s advertising campaigns.
Check your brand’s Twitter feed for recurring ad messages.
3. Find campaign executions for at least three different media