Strategic communication management

 

 

 

 

 

 

 

• Recognise and discuss the holistic nature of strategic communication management, identifying trends and issues which could affect an organisation’s activities.

• Discuss and interpret PR strategy and the relationships between different corporate functions, evaluating elements of the strategic communication mix.

• Analyse components of PR strategies and evaluate the effectiveness of PR tactics and techniques.

• Appraise and discuss the social and ethical issues related to the role and function of strategic PR and integrated communications.

 

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