1) NPD
a. Explain the steps in bringing a new product to market.
b. Explain the research you recommend to do
c. Explain when the company need to define the SCOPE of the NPD strategy
d. Define the main causes of NPD Failure
2) Sustainability
a. Define circular economy. Explain the main 3 strategies the clothe industry is trying to use to become more sustainable
b. What is the packaging that you will recommend to launch an Oat drink? Why?
i. Think of 3 strategies you will use to communicate the sustainability effort that your company is doing?
ii. How would you persuade the customer?