One of the most important elements in a business plan is market analysis. A market analysis is a qualitative and quantitative assessment of a market. It
includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the
competition, barriers to entry, and the regulatory environment. The accurate and detailed market analysis allows entrepreneurs to determine whether the
market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization
and create a report that can be included within a business plan.
Instructions:
Write a 525-word report in Word document that includes the following sections:
Section 1: Business overview, mission, and vision (5 points)
Section 2: A Market analysis that includes the following components:
o Market overview/needs analysis (10 Points)
o Target market (10 points)
o Competitive analysis (10 points)
o Expected Market Value proposition (see the link below) (20 points)
Section 3: Recommendation (5 points)