complete a draft of Google Analytics (Part a) of the Implementation section of your search engine plan. In this section, you will
create an action plan to measure the effectiveness of your SEO and SEM strategies. You will work on drafting the Industry Standards and Regulations section
(Part b) in the Module Six discussion. Milestone Four provides you with an opportunity to obtain valuable feedback from your instructor that you can
incorporate in your final project submission.
Specifically, the following critical elements must be addressed:
IV. Implementation: In this section, you will create an action plan to measure the effectiveness of your SEO and SEM strategies and will discuss the legal and
ethical principles to consider when implementing the campaign.
a) Google Analytics: Based on the goals you defined and the proposed strategies, you will explain how you plan to measure your campaign. Make
sure you address the following:
i. Recommend three Google Analytics reports, explaining what each report intends to measure.
ii. Explain the reasons why you believe those three reports should be used to measure the effectiveness of your strategies. Support your
answer with research.
iii. Describe how you will use the data you collect to make decisions regarding optimization of your SEO/SEM campaign.
Rubric