How are the organization and its brand(s) perceived in the market?
Are there any negative impacts of legal cases against the organization within the community or its consumers? How might this impact their choice of a health care provider?
How have your acquisitions of other health care facilities impacted your brand image and hence consumer choice of your organization?
How has your handling of the COVID-19 pandemic impacted your brand image?
What impact do your branding strategies have on consumer choice and bargaining power?