• Select an industry/sector in the economy (examples include the oil industry, retail industry, fast-food
industry, hotel industry, auto insurance industry, airline travel industry, dairy markets, agricultural markets,
health insurance industry, housing market, etc.)
• Define your market specifically focusing on the characteristics of the goods/services provided and outline
recent trends herein
• Identify the key firms providing services in this market
• Based on the selected industry/sector in the economy, you will identify and report on recent trends in supply
and demand based on actual research and incorporate in the form of at least two graphical representations
(charts, tables, or graphs)
• Report recent and potential upcoming trends in either supply or demand in the industry/sector based on
your research effort including events that can shift either supply or demand and incorporate how you expect
market price and quantity are likely to change (for example the COVID-19 pandemic)
• Report from research and knowledge gained the assigned course readings, the elasticity of demand for your
selected industry/sector
• Based on the selected industry/sector in the economy, you will identify the factors of production (labor,
physical capital, technology) used in transformation of raw material to finished good/service. You will
report on the cost of those factors of production including wages (see
https://www.bls.gov/oes/current/oes_nat.htm) and the cost of physical capital (equipment) and other
associated costs.
• Based on the selected industry/sector in the economy, you will the dynamics of gained utility consumers
derive from the good/service and their willingness-to-pay for consuming more units
• Based on the selected industry/sector in the economy, you will identify the fixed, variable, and marginal costs
associated with production and present a scenario for costs using actual researched industry data.
• Based on the selected industry/sector in the economy, you report from research the regulatory environment
the firm faces relative to federal or state regulations/requirements for operation.
• Identify the market structure (perfect competition, monopoly, oligopoly, and monopolistic competition) the
industry/sector reflects and report the market share by all firms within the market. In addition, report any
recent changes in market concentration and profitability in the industry.