. Introduction 10 points
Discuss the company’s strategic moves over the last 3 years.
II. Internal Environmental Analysis 30 points
1) Create a table that includes numbers for the last three years for the following:
– Sales, net profits, and year-end stock price
– At least 3 ratios (see the text’s Guide to Case Analysis for help). Your ratios must come
from 3 different categories (profitability, liquidity, leverage, and activity). You must have
comparators for each of your ratios, either industry averages or ratios of a rival.
This must be a table you create, not a cut and paste. The table goes in the appendix, while the
body of your paper will analyze/discuss what the numbers in your table mean for the
company. Analyze, don’t just report the numbers.
2) In addition to your financial analysis, analyze at least 2 of the following functional areas:
• Research and Development
• Production
• Supply Chain Management
• Marketing
• Human Resources Management