Consumption of vegetarian foods

Individual Portfolio Report/consumer behaviour in relation to consumption of vegetarian foods.
o compile a portfolio report that demonstrates your theoretical and practical understanding of consumer behaviour in relation to consumption of vegetarian foods.
Your portfolio report should demonstrate your knowledge and understanding on the following topics:
a. The concepts of Decision-Making Unit and Buyer Persona and their relevance for analysing consumer behaviour in offline and/ or online contexts for vegetarian foods.
b. The Decision-Making Process and Models and their use in understanding consumer behaviour in the context of consumption of vegetarian foods.
c. The influence of Reference Groups, Lifestyle, Consumer Identity and Paid Influencers on consumer behaviour for purchasing of vegetarian foods, in both online and offline contexts.
d. The influence of culture in consumer behaviour in relation both online and offline context in the purchasing and consumption of vegetarian foods (20 marks and 1110 words approximately).
e. What would be practical recommendations (two/max three ideally) for a company (from one of the examples previously given in the portfolio) that would like to enter this sector in a country of your choice? These should be based on your previous analysis and justified accordingly.
f. Portfolio presentation and referencing.