The Digital Marketing module of my EMBA programme.

 

Select the company/organisation of your choice. The course covered the following learning outcomes: LO1 Understand the evolving trends in the business environment globally and analyse how they pose challenges to marketing management functions in organizations. LO2 Assess the marketing mix of organizations and evaluates how they offer a sustainable competitive advantage to organizations. LO3 Analyse the impact of consumer behaviour, integrated marketing communications, and social media marketing and how they are driven by digital marketing strategies in organizations. LO4 Assess the use of digital marketing tools by applying relevant marketing theories and frameworks in the context of emerging trends in digital marketing. Assignment Part A=Word Limit 3000 words A) Introduction: This section must cover the following agenda. ? Company profile: The learner shall provide a brief introduction of the chosen organization with details on its mission, vision, headquarters, key operational areas, business activities, subsidiaries of the company, geographic presence of the company (globally), number of employees, clients, and competitors. ? Critical Analysis. The learner needs to provide critical analysis in the following sections: ? The learner needs to critically evaluate the trends in the digital marketing domain (on a global scale) and analyse how they pose challenges to the chosen organization. ? Furthermore, dis​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​cuss how the chosen organization overcomes these challenges. Recommendations and Conclusions and references: Overall recommendations and final conclusion to be given for the chosen organisation. Part B-Word Limit (800 words) B) Digital Marketing model: Apply one digital marketing theory/model/framework for your chosen company. (800 words) Please provide a separate reference and bibliography section for each part.

This question has been answered.

Get Answer