Browse https://kickstarter.com. Identify a product or service that you find interesting.
a. Establish what you(!) think should be the creator’s communication objective. On which of the five levels of the Hierarchy of Effects (note: this is different from Maslow’s Hierarchy of Needs) should they be focusing? Explain why you believe this communication objective suits their product in this stage best. Bonus: if you can find any of their communication efforts (for example, on social media), explain whether (or not) their actual communication objective corresponds with what you think would work best. (250 words for regular part (excluding bonus question); additional 250 words for bonus part)
b. If you were in the position of the creator of the product/service, what kind of promotional efforts would you deploy in order to meet the communication objective that you advocated for above? Explain your pick. (150 words)
c. Do the promotional efforts that you described above qualify as push marketing or pull marketing? Explain your answer. (150 words)
Have a look at the Kickstarter project again. Which of Cialdini’s persuasion principle(s) should, in your opinion, be at the core of their marketing communications? Why do you think this/these will be the most effective one(s) in persuading their target audience to buy the product or service? You could (but don’t have to) use more than one of Cialdini’s persuasion principles. (250 words max. per persuasion principle)