The final marketing plan consists of the prior two submissions and a discussion of the 4 P’s. This will indicate how well you understand the components of the marketing mix and decisions regarding its implementation. The structure for the final paper is included at the end of this document. Remember this is a cohesive, professional document.
Keep in mind each decision should be driven by your target audience and demonstrate an understanding of who they are and what they need/want.
Product:
Describe your product in terms of product lines offered, depth and width. If you are a service provider identify the various types and levels of services that you will offer. For products (not retailers), describe the packaging used and important information regarding it. This should be specific and comprehensive, painting a clear picture for potential investors.
Focus on the wants, needs and perceptions of your consumers. Identify any problems for your product. How will you overcome industry challenges you identified in your market, PEST, or SWOT analysis?
What goals do you have for quality of service, level of service (speed and accuracy), customer satisfaction, and your own flexibility to support consumer demands and requests?
What is your product development and innovation strategy? How will you continue to serve and meet the needs of existing and new customers?