The Ellen MacArthur Foundation report, Towards the Circular Economy: Opportunities for the Consumer
Goods Sectors, argues that “Over time, the market is likely to systematically reward companies with an
edge in circular business practices and hence dramatically lower resource requirements. As a new
sustainability manager of your company, justify to the Board of Directors why the company needs to go
down this path as recommended. Are there any possible consequences for the company’s refusal?
Assignment Scenario B
Whether you are participating in a customer meeting, a roundtable discussion with a non-government
organization, or engaging in technical sessions with academia and industry associations, it is imperative
you can explain the foundation and progress of your sustainability efforts consistently and effectively. The
Board of Directors of your company have shown significant interest to shift towards a circular economy
approach. However, they are unsure whether such a shift towards a circular economy approach will
require changes in consumer behaviour? If yes, what will the company need to do? As the sustainability
manager, you are required to make a presentation to address their inquiries.
Assessment Details:
This assessment requires you to select one of two available scenarios. You are required to clearly define
the problem, analyse the problem and offer a possible solution(s), to meet the scenario criteria and
constraints thereof.
Once you have completed your documentation (max. 3 pages), you are required to create a video
recording of no more than 5 minutes duration in which you personally present an overview of your work.
This overview should provide the user with a description of how you have worked through this assignment,
any tool and/or approaches you may have used, and the overall output. This overview will commence with
your work in the initial step of the Problem-Solving Process and continue through to ultimately selecting
your optimal solution. You should also provide a short reflection on your experiences completing this
assignment.
You will not be assessed on the quality of the recording of your presentation – it is the quality of the
information you are presenting and your understanding of the important concepts. Using a mobile phone
or similar quality camera is perfectly acceptable and will help keep the size of the presentation file small.
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Important: You must be actively presenting throughout the video, with your face clearly visible
and identifiable for the duration of the presentation. It is acceptable to briefly move away from
your face to show a clearer representation of supporting materials from your documentation, but
you must otherwise ensure that you are visible throughout the video.