Watch the film Moneyball directed by Bennett Miller. Consider the ways in which big data impacted how the Oakland A’s made some operational choices for their business, then think about how a similar approach could be applied to the field of marketing. The story of the movie revolves around the true story of Oakland Athletics’ former general manager Billy Beane. The movie focus is the team’s analytical, evidence-based, sabermetric approach to assembling a competitive baseball team despite Oakland’s small budget.
Amazon Prime $3.99 to Rent: https://www.amazon.com/Moneyball-Brad-Pitt/dp/B006IMY5ZU or source the move somewhere else.
Much of this paper is speculative, and I will not be grading heavily on your opinions. Rather, I will consider your ability to take ideas from the movie and at least one other external source related to the field of marketing; then synthesize the material into evidence supporting your original thoughts.
Writing Assignment
Topic: Data Analytics
Use this format to write your paper:
• Intro about data analytics and the movie.
o Briefly describe the movie in one or two paragraphs
How was data used in this movie? Was this a new way of using data that had not been done before? If so, why not?
Where did the data in the movie come from? How was it obtained?
Did the use of data bring positive or negative results? Why?
Do you agree with how data was used in this movie? Why or why not?
Is this a good example of how data is used today in real life? Why or why not?
• What are other examples of how data analytics has allowed a company, product, or brand to have a competitive edge against its competitors or industry? Find a real-world example similar to how data is used in the movie. This can be a news article, blog post, essay, etc. Explain why it is similar and if there are any differences between real life and the movie.
o NOTE: You cannot use the same example, case study, or scenario as your discussion post this week.
• Conclusion
o Include as a part of your conclusion, include something you learned that was surprising to you from the movie or your research.