Principles that guide our decisions and actions.

As leaders, we must identify the values and principles that guide our decisions and actions. Our values give us credibility and allow other people to trust our ability to lead.

All of us have a general idea of who we are and what we hold true. However, these ideas do not become real to us until we articulate what we believe, what we stand for, and how we want to live and work. These ideas do not become real to other people until we put them into practice.