Benchmark (one) company that exemplifies the best-in-class in one of the areas covered.
– Why do you think they are successful in strategy and implementation in this area? Cite examples, history, and results to substantiate why they are best-in-class.
Also, benchmark (one) another company that has done poorly in one of the areas covered in this course. – What happened and what were the results/outcomes. If you were a consultant to this company, what recommendations would you make to help improve their strategy and/or implementation?