Process of selecting a positioning and differentiation strategy

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Explain the process of selecting a positioning and differentiation strategy.
In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following:
Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/reading-defining-positioning-and-differentiation/

Reading: The Positioning Process

 

 

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