Market research is a necessary process to inform the strategic plan of health care organizations. Your eTextbook outlines seven ways that the quality of marketing intelligence can be improved. Some of these methods include data sharing with other organizations in order to save costs and time in duplicating efforts.
In today’s society, organizations must disclose how they use consumer information and if they share it with other organizations. As critical as marketing research is, there can be some ethical debates on how data is obtained.
Share your thoughts on how and why health care organizations must carefully balance the need to build trust with consumers along with the research they conduct. What ethical issues could exist in this process? Include your own experiences with organizations or customers asking you for information, if applicable.