Herzberg’s two-factor theory speaks to issues relevant in both employee compensation and benefits, as it discusses why people choose a workplace as well as what keeps employees satisfied and committed to their work. For more information on Herzberg’s two-factor theory, research online.
Imagine that you are an HR manager in a cutting-edge health organization, then answer the following questions:
Who are you trying to recruit to work for you (i.e., who is your audience)?
What sort of compensation and benefits package do you need to provide?
What would you include from Herzberg’s two-factor theory to ensure you would recruit the best candidates for the position?
What type of wording would you use? What makes your workplace more appealing? Give an example.