creating a marketing plan for a hypothetical company. Your company will offer a product or service. You will use the same company and product or service throughout the course in the assignments and some discussions, so take the time to think strategically about your decision. For example, I will refer to my hypothetical dog-walking business throughout the course.
Describe the hypothetical company you are creating and the product or service your company will offer.
How do you anticipate applying the Four Ps of Marketing to your company?