This is a “Think Like a Social Psychologist” activity worth 20 points.
Application of Social Psychology: Students will gain insight into the factors that impact their own consumer decision-making processes using principles of social psychology.
Understanding Attitude Formation and Change: Students will evaluate advertisements to identify how the behavioral-, cognitive-, and affective-routes to attitude formation and change are are implicated in consumer behavior and advertising campaigns.
Evaluation of Psychological Techniques: Students will identify and assess psychological techniques used in advertising, such as cognitive dissonance and persuasive strategies.
Career Insights: Students will explore career paths in consumer psychology and understand the application of psychological principles in marketing and advertising.
To Participate:
Prepare by Learning about Consumer Psychology: To perform this activity well, be sure you are familiar with the concepts below. Use all of the links and resources below to explore each concept in more detail than our textbook includes.
QUICK LISTEN – How can psychology help understand trends in consumer behaviors?