analyze the target market of a company of your choice. Using Target Marketing Segmentation (Demographic, Psychographic, Geographic, and Behavioral Segmentation), determine the company’s ideal customer.
(Here are some examples of companies you could choose from: Nike, Tesla, White House Black Market, Starbucks, Lululemon, Under Armour, Netflix, Dove, Zara, Microsoft, Lowe’s – to name a few.)
Who is the company’s target demographic?
(What age group, gender, and income level characterize the primary audience for your company’s product/ service?)
What is the company’s psychographic segment?
(What lifestyle, values, interests, or personality traits define the attitudes and behaviors of the company’s ideal customer?)
What is the company’s target geographic segment?
(Are they local? Regional? National? International? What cities, regions, or countries does the company focus on for sales and marketing?)
What is the company’s target behavioral segment?
(What behaviors or buying habits define the company’s ideal customer?)