In 2006, Google acquired YouTube for $1.65 billion, recognizing the rapid growth of online video consumption. At the time, YouTube was the dominant video-sharing platform, with a large and engaged user base, far surpassing Google’s own service, Google Video. The acquisition decision was driven by several factors: YouTube’s strong market position, its potential to generate advertising revenue, and the opportunity to integrate it into Google’s advertising ecosystem. Despite legal risks related to copyright infringement, Google calculated that YouTube’s long-term growth potential outweighed the short-term risks. By acquiring YouTube, Google gained immediate market leadership in online video and solidified its dominance in digital advertising. Over time, YouTube has become one of Google’s most valuable assets, generating billions in revenue and serving as a critical component of its overall strategy.
According to this operation make a Report answering these questions:
· Individual report
· You are required to provide a critical discussion on the various steps required for effective decision-making in Google/ Youtube acquisition. You may focus on any decision-making model as discussed in class, but it is critical that you provide an in-depth discussion of the various steps involved in effective decision-making. Kindly note your report should provide references and should use the Harvard Reference System.
· Expected table of contents:
o Introduction on the 7 steps to effective decision-making process.
o Literature review on the chosen decision model.
o Critical discussion and deep dive analysis using 7 steps framework over Google acquisition Youtube and what types of internal and external information did Google collect to thoroughly assess the potential acquisition of YouTube.
o Conclusion,
o References
o Appendix