A Brand that is meaningful to you

Please identify one brand that you consider to be meaningful in your life. This could
mean: choosing a brand that factors into your consumption regularly, habitually and/or
ritualistically and is not easily substituted; or a brand that you have developed a personal
history with and find yourself showing favouritism towards amongst substitutes; or possibly
even a brand that you consider to be instrumental for constructing part of your identity and
overall sense of self. After identifying this brand, you are asked to draw from the suite of
materials (e.g. theories, explanatory concepts, models, frameworks, labels, terminology)
from brand strategy and your own independent reading of marketing literature to evaluate
and explore what makes it so meaningful and/or indispensable to you.