A needs assessment is the formalized process

A needs assessment is the formalized process of determining the needs, wants, desires, and preferences of patrons. The assessment forms the basis for developing a program plan, marketing plans, and many other planning materials. A needs assessment can take the form of a questionnaire that is distributed to a sample of constituents to gather information about: Leisure patterns Leisure priorities Leisure needs and gaps Suggestions for future growth and development Willingness to pay and support new initiatives Evaluation of existing programs and services You will develop a survey to distribute to the community. Take a look at the example of Frederick County Parks need assessment and review information in chapter 7.