Choose five ads from business publications such as the Wall Street Journal, Fortune, or Bloomberg BusinessWeek. For each ad, write a description of how you think the company has segmented the business market.
Your answer should contain the bases on which segmentation was done: the bases for segmenting business markets include company characteristics (geographic location, type of company, company size, and product), buying processes (key purchasing criteria, purchasing strategies, or personal characteristics of the buyers), and customer relationships.