Advertising Strategy

Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine

how each type of advertising strategy would be used. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts. Resource:
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations,

and more [Electronic version]. Retrieved from https://content.ashford.edu/