Advisor characteristics are important to a firm seeking a target to acquire versus advisor characteristics important to a firm that is an acquisition target.

Compare and contrast advisor characteristics important to a firm that is seeking a target to acquire versus advisor characteristics important to a firm that is an acquisition target. Present specific details from the reading and critically elaborate and defend your points using personal experience.

Holliday, K. K. (2006). What should you expect from a merger advisor? ABA Banking Journal, 98(12), 42–47.