Amazon

Research the company on its own website, the public filings on the Securities and Exchange Commission’s
Filings & Forms page, the Strayer University’s online databases, the Lexis Advance database, and any other
sources you can find. The annual report will often provide insights that can help address some of these
questions.
You will do a 15-minute presentation to the Board of Directors of the corporation. Use the Capstone Template
[PPTX] to ensure that your assignment meets the requirements.
Requirements
Develop an 8–12 slide PowerPoint presentation with speaker notes based upon assignments in Weeks 3, 6,
and 8, and the following:
Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate
graphics.
Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and
threats.
Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and
opportunities, and minimize its weaknesses and threats.
Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and
profitability.
Outline a communications plan the company could use to make the strategies you recommend above known to
all stakeholders.
Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact
these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your
response.
Go to the Strayer University Online Library and locate at least three quality references. Note: Wikipedia and
similar websites do not qualify as academic resources.
References must be submitted on a Works Cited page using SWS format.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the
Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any
additional instructions.
The specific course learning outcome associated with this assignment is as follows:
Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and
profitability, a communications plan, and an assessment of efforts related to ethics.