Amazon and Organigram.

prepare 2 cases; Amazon and Organigram. a) Outline the strengths and weaknesses of each firm. Specifically, what do you see as the major advantages that each firm has over its competitors in its market space. b) Making reference to the Treacy and Weirsema "value disciplines" framework, identify the basic value discipline strategy that each firm employs. c) What are some of the major opportunities and threats faced by each firm. Be as specific as you can. d) Outline some marketing recommendations for both Amazon and Organigram, given the situation presented in each case.