Description of the organization and its organization structure. Include the organization’s mission statement.
External environment analysis
Internal environment analysis
Using Porter’s Five Forces, describe the nature of the industry in which the company fits
What are your organization’s most critical competitive advantages?
How did your organization develop its advantages?
How sustainable are your organization’s advantages? What is your assessment of your organization’s competitors and their ability to imitate your organization’s advantages? Defend your answer based on a VRIO analysis.
Cost Leadership position
Product and Geographic Differentiation
Describe any vertical integration
How diversified is the firm?
Does the firm have any strategic alliances? If not, should they?
Merger & Acquisition strategy
Your strategy recommendations for the firm
Summary