2. Complete the following end-of-chapter exercises:
a. Ch. 6 – Projects and Teamwork Exercises, Exercise 3 or 5
b. Ch. 7 – Internet Exercise, Exercise 2
c. Ch. 8 – Critical-Thinking Exercises, Exercise 4
3. Read Part 2 of the continuing case, “Scripps Networks Interactive & Food Network.” on p. 270. Respond to the case questions and be prepared to share in class.
4. Locate a current article that relates to one or more of the concepts presented in the assigned chapters. Prepare an outline of the key topics to hand in to the professor. Be prepared to share the article with the class and discuss the key topics (approx. 5 minutes).
Kurtz, D. L. (2016). Contemporary marketing (17th ed.). Boston, MA: Cengage Learning. [ISBN: 978-1-305-075368; Amazon link]
All written assignments are expected to be typed. They should use a standard, professional looking font (e.g. Times New Roman, Arial, etc.) in 12-point size. As is expected for all APA formatted work, the text should be double-spaced and all margins should be 1 inch.