Assume the role of a Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
Describe the product you selected in terms of how it is classified.
Identify the important factors that marketers of this product should analyze to evaluate market segments
Indicate the competition of the product category in both home and foreign markets.
Explain how you would apply the targeting and positioning approach to market the product
Discuss the major nongovernmental regulatory forces that might affect sales of the product.
Identify the major challenges should be considered when determining a retail site location
Explain how you would develop, execute and measure a campaign for this product considering the traditional and digital promotional venues.
Discuss the ethical marketing considerations as they relate to your product.