Application of cost theory

 

 

After reading the article “Adding Value in Nike’s Production Line” and watching the “Behind Nike Flyprint and Zoom Series – Next Level Innovation,”research your favorite brand of shoes (Nike, Adidas, Reebok, Puma, New Balance, etc) and answer the following questions: Has the company experienced decreased or increased cost attributed to computerization? Were variable cost increased or decreased? Were fixed cost increased or decreased.

 

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