find a print editorial that you think uses emotional appeals effectively but sparingly, in an understated way, then respond to the following using specific evidence and examples form that editorial:
- Make a list of those appeals and briefly explain how each one appeals to an audience.
- What difference would it have made if the emotional appeals had been presented more forcefully and dramatically?
- Would doing so have been likely to appeal more strongly to the audience-and why or why not?
- What is at stake for the writer or speaker in such situations, in terms of credibility and ethos?
- What are the advantages of evoking emotions in support of your claims or ideas?