Basic concepts of persuasion

Review the basic concepts of persuasion discussed in Cialdini (2001) and McLean (2012).
Make sure you are clear on the distinction between argument, persuasion, and propaganda.
Think about communication that you receive in your daily life that is intended to sway your attitudes, opinion, or behavior. This could be communication from your employer, YouTube videos, TV advertisements, spam email, and a host of other communication that you are exposed to in your daily life.
Describe a communication example that you have seen that is best described as propaganda. In addition to
describing the communication, explain why you think this was propaganda rather than argumentation or
persuasion.
Now find a communication example that you think is a good example of argumentation.
Last, but definitely not least, find a communication example that is best defined as persuasion and best fits the concepts of persuasion discussed in Cialdini (2001) or McLean (2012). Explain why you think this communication best fits the definition of persuasion rather than propaganda or argumentation.

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