Objective of the assignment (structure of your assignment as well)
- Find a business situation (workplace situation or customer interaction) that you would like
to influence using the Decoy Effect or Anchoring. - Explain what you expect to achieve and how you think the principles and or concepts will
help you achieve your desired outcome - Conduct the experiment (min 20 respondents per condition) and describe the outcome
(you cannot survey Hult students!!!) - Provide a financial analysis of your experiment
- Explain if your expectations were met or not. If not, provide an explanation why not.
What could have influenced the outcomes. How could you conduct it next time? - Finally, explain what you learned from it (reflection)