Questions for Coca Cola Case 1. Can you find an error in equation 1? The formula is stated as Return= [(Valuel — ValueO) — 1] in the paper, but the formula should be Return= [(Valuel = ValueO) — 1] (See Pg. 104, 2nd paragraph, 2nd sentence.) 2. Look at Figure 1, how well does the regression line predict the actual results? What does the R2 in the regression equation (tablet) mean? Does this give you confidence in the calculated Beta or not?
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