Nolan Bushnell has a very aggressive ambition to overhaul the content, processes and physical plants surrounding the primary and secondary education experience. Such ambition consumes great resources and as yet, the venture has only attracted a few minor investors.
Given this situation and the urgent need to raise more capital, should the Brainrush team "stay the course" with its vision, eventually offering a franchise model, follow a middle road, where they develop software and some related hardware, or concentrate just on the software platform?
Prize and Recommendations
Get the prize (net – benefit) and the recommendation out first. Even though your analytical process will usually follow the broad to narrow inverted pyramid, it is key to get the recommendations and the prize out first. It we can’t see significance here we will lose interest quickly. Don’t be too specific. The details are best left for the implementation but we should be able to tell where you are going by the end of this section. This may be your only chance to make your point un-interrupted in a hostile audience (at risk presentations).
Context
Set up the perspective for your discussion and “Frame” the problem as you see it. Describe the organizational setting and current business environment in which the change is going to occur. A good frame limits the scope of the discussion and sets up the entire presentation. Bring in key elements that are important to understanding the unique nature of your problem.
Analysis
This is where you need to make a credible and compelling case for your recommendations. Lay out your choices and prove that your path is the best solution. Use logic, visuals, diagrams, numerical or statistical analysis, and credible sources to support your arguments. Show why your change is needed and why it can’t be achieved without your plan (Inherency). Show that your comparative advantage outweighs any disadvantages that might come to light and how your plan achieves more net benefits than alternative plans. Remember to “sell” your change using both persuasion and analytics. Engage both the rational and the emotional thought processes.
Implementation